We wanted to know
business of media
Professional content creators are feeling the pressure
BUT, content creators think budgets are shrinking…
MARKETING AND ADVERTISING
ENTERTAINMENT, INFOTAINMENT AND MUSIC
TRAINING, SUPPORT AND IN-HOUSE COMMUNNICATIONS
Creatives are fighting to hold on to their clients
of content commissioners
How are we handling the explosion of content?
3 in 5
KEEP THEIR CONTENT FOR
5 YEARS OR MORE
Have no processes
for filing & managing
Run out of storage
space at least once
every 3-4 months
Have lost content
What about using and distributing content?
For marketers, social media is a no-brainer. And out-of-home is challenging TV.
Content is working harder
But it’s not all plain sailing.
Most experience some issues when reusing content: