Technology has transformed the creation, use and distribution of moving images.
We wanted to know
What does it all mean for content professionals today?
How is the
business of media
changing?
business of media
changing?
Here’s what we found out…
Professional content creators are feeling the pressure
Content commissioners think budgets are growing.
BUT, content creators think budgets are shrinking…
BUT, content creators think budgets are shrinking…
%
create content for more than one market
%
MARKETING AND ADVERTISING
%
ENTERTAINMENT, INFOTAINMENT AND MUSIC
%
TRAINING, SUPPORT AND IN-HOUSE COMMUNNICATIONS
Creatives are fighting to hold on to their clients
The average advertiser commissions content from…
2.83
Agencies And
Suppliers
%
of content commissioners
…plan to start or increase content creation in-house
How are we handling the explosion of content?
3 in 5
KEEP THEIR CONTENT FOR
5 YEARS OR MORE
37%
Have no processes
for filing & managing
content
15%
Run out of storage
space at least once
every 3-4 months
12.3%
Have lost content
completely
People spend twice as much time
They spend on average
filing and searching for content.
What about using and distributing content?
‘New’ distribution channels are now mainstream.
%
Of entertainment content producers have created content for streaming services like Netflix and Stan
For marketers, social media is a no-brainer. And out-of-home is challenging TV.
Marketers’ top 3 channels for video content
Content is working harder
But it’s not all plain sailing.
Most experience some issues when reusing content:
CHECKING RIGHTS MANAGEMENT
Reformatting for different media or distribution channels
FINDING THE CONTENT
YOU WANT
YOU WANT