(edited)

We wanted to know

What does it all mean for content professionals today?
How is the
business of media
changing?
Here’s what we found out…

Professional content creators are feeling the pressure

Content commissioners think budgets are growing.
BUT, content creators think budgets are shrinking…

%

create content for more than one market

%

MARKETING AND ADVERTISING

%

ENTERTAINMENT, INFOTAINMENT AND MUSIC

%

TRAINING, SUPPORT AND IN-HOUSE COMMUNNICATIONS

Creatives are fighting to hold on to their clients

The average advertiser commissions content from…

2.83

Agencies And
Suppliers

%

of content commissioners

plan to start or increase content creation in-house

How are we handling the explosion of content?

3 in 5

KEEP THEIR CONTENT FOR
5 YEARS OR MORE

37%

Have no processes
for filing & managing
content

15%

Run out of storage
space at least once
every 3-4 months

12.3%

Have lost content
completely

People spend twice as much time
They spend on average
filing and searching for content.

What about using and distributing content?

‘New’ distribution channels are now mainstream.

%

Of entertainment content producers have created content for streaming services like Netflix and Stan

For marketers, social media is a no-brainer. And out-of-home is challenging TV.

Marketers’ top 3 channels for video content

Content is working harder

But it’s not all plain sailing.

Most experience some issues when reusing content:

CHECKING RIGHTS MANAGEMENT
Reformatting for different media or distribution channels
FINDING THE CONTENT
YOU WANT

Learn more

Preferred Media conducted the ‘Moving Images Moving Landscape’ Survey in March 2018. We surveyed brand advertisers, agencies, publishers, broadcasters, filmmakers and production houses across Australia.

Contribute

Preferred Media are running the survey again in 2019. More information. More perspective. If you work with moving images, please spare us 5 minutes of your time.