Preferred Media approaches its responsibility to the environment with the same passion and discipline that it applies to the supervision of your assets. Our objective in all of our operations is to improve our efficiency and diminish our carbon footprint, while maintaining the highest quality of service our clients have come to expect from us. The results are what we call Dynamic Solutions.

To us, a Dynamic Solution has two meanings: it refers to perpetual movement, the idea that because the terms of the problem are continually changing, the solution too must be flexible and accommodate that variable. It also means that the solution will be radiantly smart, with multiple angles to appreciate. For instance, our recent decision to use a web animation to advertise and explain our processes rather than printing thousands of brochures is a Dynamic Solution because it:

1. recognises the increasing dominance of web communication over print
2. is easier to distribute en masse
3. is cheaper to produce
4. has virtually no negative impact on the environment: no paper, no ink, no transport
5. is more entertaining and engageing than a traditional printed brochure
6. is easier to edit and append as our company grows and our message evolves

Preferred Media promises to continually assess the Eco-friendliness of our operations, and will do our best to promote similar behavior in our community. In our Knowledge Centre, we have posted a set of links that relate to environmental concerns, and we hope that you will visit to learn more about things you can do.

We aren't perfect. But we are committed to continual improvement. Here are some of the things we're doing now to diminish our carbon footprint:

• Electronic mailings over print mailings whenever possible
• International meetings conducted via internet or phone as often as possible, to scale back on gratuitous air travel
• Highly calibrated climate control in our facilities mean that little heat or air conditioning is wasted (we aim for and hit very specific temperature ranges dictated by the requirements of our various holdings)
• A conscientious, educated staff (each with his or her own personal commitment to conservation)
• As we purchase new shipping and office supplies, we choose recycled, recyclable products
• Majority of lights in all facilities are all on sensors

The list continues to grow. Please join us in our effort to preserve our wonderful home. Thank you.

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